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Straight answers to the questions we get asked most: how AI search visibility works, when to build versus buy, and what production AI actually costs. Written by the engineers who do the work.

6 min read

What is Generative Engine Optimisation (GEO)?

AI answer engines are replacing the search results page for millions of queries. GEO is the discipline of engineering your web presence so those engines find, trust, and cite your business inside the answers they generate.

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